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10 Ten Baker (The Secret Place)

Updated 2026-08-12 · 2,774 reviewed · 476 listed · Scored from 109 Google reviews · How we rank ›

4.8(109) 84 composite score See reviews on Google ✓ Google-verified
Bakery & Dessert Cafes
10 Ten Baker (The Secret Place)
Service
Bakery & Dessert Cafes
Reviews
109

What recent reviews say

The burnt cheesecake here stands out for its creamy texture and balanced char, with flavors like hojicha and chocolate keeping regulars returning. The space feels like a friend's living room with vintage furnishings and thoughtful music, though tight parking and a tucked-away entrance mean you need to know where you're going.

Praised for
  • signature burnt cheesecake quality and texture
  • cozy, vintage, home-like atmosphere
  • friendly owner and staff
  • specialty cheesecake flavors (hojicha, chocolate, blueberry)
  • good specialty coffee and drinks
Watch-outs
  • limited parking and small space
  • warm interior, weak air conditioning
  • hidden entrance, no signboard, easy to miss
fresh-pastriescozy-ambiancefriendly-stafflimited-parkinginstagrammable-decor
Best for: Cheesecake lovers and those seeking a quiet, intimate cafe experience away from bustling chains.
Think twice if: Parking is tight and the space is small; the hidden entrance (no signboard, ring doorbell) can confuse first-timers. Air conditioning is limited.

Strengths

  • signature Basque burnt cheesecake with creamy, non-dried texture
  • multiple cheesecake flavors (original, hojicha, chocolate, blueberry)
  • warm, vintage home-like cafe setting with leather sofas and wooden furniture
  • shoe-free intimate dining experience

Worth knowing

  • Basque burnt cheesecake served by slice, 6-inch or 8-inch sizes
  • cheesecake varieties: original, matcha, hojicha, chocolate, blueberry
  • shoe-free dining experience inside
  • vintage wooden furniture and leather sofas
  • sells branded t-shirts and tote bags
  • requires ringing doorbell to enter; no exterior signboard
  • limited air conditioning noted in warm weather

What reviews say by service

Bakery & Dessert Cafes
Burnt cheesecake praised for creamy texture and balance; multiple flavors appeal to regulars.
Specialty Coffee & Roastery Cafes
Decent specialty coffee options; iced black noted as slightly bitter but acceptable.

How it compares

  • Rated 4.8 against a 4.41 average across the 112 bakery & dessert cafes businesses listed here.
  • Has more Google reviews than 36% of the businesses in this directory.

How we scored this

Ranking Method
Star rating 82
Review volume 89
Review recency 100
Review sentiment 67
Profile completeness 100
Verification 30

Rating breakdown

5
95
4
11
3
1
2
2
1
0

Common questions

Where exactly is 10 Ten Baker located?
Upstairs behind a former pet bird shop in PJ Old Town, PJ3. Look for the side entrance; there's no signboard. Ring the doorbell to enter.
What cheesecake flavors do they offer?
Burnt cheesecake in original, hojicha, chocolate, blueberry, and matcha flavors. Sold by the slice or in 6-inch and 8-inch whole cakes.
Do I need to remove my shoes inside?
Yes. The cafe operates as a shoe-free space to maintain its home-like atmosphere.
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Last updated 2026-08-12