How long are waits typically?

Peak times see 30-35 minute waits for both seating and food service, even on weekdays. Staff note expect a full house most visits.

What coffee do you use?

Coffee beans are sourced from The Hub roastery. Reviewers describe the flavour as mellow and rich.

What are signature items?

Signature cakes include chocolate banana, banana apple, pineapple tart, yogurt slice, and jackfruit cake. The Iced Moo is their signature drink.

Fade by sb cafe

Updated 2026-07-06 · 2,606 reviewed · 432 listed · Scored from 259 Google reviews · How we rank ›

4.9(259) 86 composite score See reviews on Google ✓ Verified

Specialty Coffee & Roastery CafesBakery & Dessert CafesBrunch & All-Day Dining CafesStudy / Laptop-Friendly CafesPet-Friendly CafesAesthetic / Instagrammable Cafes

Services: Specialty Coffee & Roastery Cafes, Bakery & Dessert Cafes, Brunch & All-Day Dining Cafes
Reviews: 259

What recent reviews say

Fade by SB reopened in a larger, airier space near Lorong Universiti and immediately drew steady crowds. Reviewers praise the coffee (beans from The Hub roastery, mellow and rich), signature cakes like banana and chocolate variants, and the yogurt slice-all paired with warm hospitality. Expect packed afternoons and queues, though staff move quickly; one visitor waited 35 minutes for a pastry order during a rush, which tempered their otherwise positive experience.

Praised for

excellent coffee and specialty drinks
standout bakes and cakes
cosy, welcoming atmosphere
friendly, attentive staff
spacious new location

Watch-outs

long waits and queues
inconsistent service timing
crowded, limited seating initially

great-coffeefriendly-staffcozy-ambianceinstagrammable-decorlong-wait-timesgood-valuefresh-pastriesnoisy-crowded

Best for: Coffee and cake lovers who don't mind queuing during peak hours.

Think twice if: Impatient diners; waits stretch 30-35 minutes during busy times, and seating is still tight despite the larger space.

Strengths

mellow, rich coffee from The Hub roastery
standout cakes (banana chocolate, yogurt slice, pineapple tart)
notable signature Iced Moo drink
attentive, personable staff

Worth knowing

Coffee beans sourced from The Hub roastery
Staffed by Sam and Bernie (owners)
Jazz music and strong air conditioning in new space
Relocated from PJ New Town to larger premises near Lorong Universiti
Busy even on weekday mornings; expect full house most times
Note to avoid Friday afternoon prayer times due to nearby mosque

What reviews say by service

Specialty Coffee & Roastery Cafes: Coffee praised for mellow, rich flavour; sourced from The Hub roastery and consistent across visits.
Bakery & Dessert Cafes: Cakes and pastries are standout items; yogurt slice, pineapple tart, and banana variants consistently praised for texture and flavour.
Brunch & All-Day Dining Cafes: Signature Iced Moo and speciality drinks like houjicha are well-received; good for daytime visits.
Study / Laptop-Friendly Cafes: Jazz music and strong air conditioning noted positively; crowded conditions and limited seating may limit focus work.
Pet-Friendly Cafes: No review evidence of pet-friendliness; cannot rate.
Aesthetic / Instagrammable Cafes: New spacious, cosy atmosphere with good vibes cited; visually appealing cakes and drinks invite photos.

How it compares

Rated 4.9 against a 4.37 average across the 336 specialty coffee & roastery cafes businesses listed here.
Has more Google reviews than 53% of the businesses in this directory.

How we scored this

Ranking Method

Star rating 90

Review volume 100

Review recency 100

Review sentiment 67

Profile completeness 75

Verification 30

Rating breakdown

244

Common questions

How long are waits typically?: Peak times see 30-35 minute waits for both seating and food service, even on weekdays. Staff note expect a full house most visits.
What coffee do you use?: Coffee beans are sourced from The Hub roastery. Reviewers describe the flavour as mellow and rich.
What are signature items?: Signature cakes include chocolate banana, banana apple, pineapple tart, yogurt slice, and jackfruit cake. The Iced Moo is their signature drink.

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