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Fade by sb cafe

Updated 2026-08-12 · 2,774 reviewed · 476 listed · Scored from 269 Google reviews · How we rank ›

4.9(269) 86 composite score See reviews on Google ✓ Google-verified
Aesthetic / Instagrammable CafesHalal / Muslim-Friendly CafesSpecialty Coffee & Roastery CafesBrunch & All-Day Dining CafesBakery & Dessert CafesPet-Friendly CafesStudy / Laptop-Friendly Cafes
Fade by sb cafe
Services
Aesthetic / Instagrammable Cafes, Halal / Muslim-Friendly Cafes, Specialty Coffee & Roastery Cafes
Reviews
269

What recent reviews say

Fade by sb serves carefully sourced espresso and inventive cakes in a minimalist, wood-lined space that feels deliberately crafted rather than cookie-cutter. After relocating from New Town to Lorong Universiti C in July 2026, the cafe now seats more guests, though crowds still pack the space during peak hours, sometimes leaving later arrivals waiting 30-40 minutes.

The owner, described as soft-spoken and detail-oriented, oversees a small team that keeps the atmosphere quiet and unhurried even when full. Coffee uses beans from The Hub roastery, milk texture is consistently praised as creamy and elegant, and cakes (banana chocolate, pineapple tart, yogurt slice) are made fresh daily without cloying sweetness. Weekdays and early afternoons offer the most reliable seating.

Praised for
  • excellent coffee quality
  • beautifully designed interior
  • high-quality baked goods
  • warm, friendly service
  • calm, welcoming atmosphere
Watch-outs
  • long wait times during peak hours
  • limited seating despite expansion
  • inconsistent service order during busy times
great-coffeefriendly-staffcozy-ambianceinstagrammable-decorlong-wait-timesfresh-pastriesconsistent-quality
Best for: People seeking high-quality coffee and cakes in a calm, aesthetic setting outside peak hours
Think twice if: Prefer spontaneity or minimal wait: expect 30-45+ minute waits on Friday afternoons and weekday midday rushes; arrive early or off-peak

Strengths

  • Single-origin coffee from The Hub roastery
  • Creative, not-overly-sweet cake range
  • Thoughtfully designed interior with vintage trinkets
  • Owner-led approach to consistency and calm service

Worth knowing

  • Owner is soft-spoken and present on the floor
  • Coffee beans sourced from The Hub roastery
  • Relocated from HSBC building (Laman MBPJ) to larger Lorong Universiti C space in July 2026
  • Three crew members typically working the floor during peak hours
  • Quiet background music, strong air conditioning
  • Previously held only 4-5 tables and 15 patrons; new space is significantly larger but fills quickly

What reviews say by service

Specialty Coffee & Roastery Cafes
Beans from The Hub roastery; mellow, rich flavor; milk texture praised as creamy and elegant
Bakery & Dessert Cafes
Cakes fresh daily, not overly sweet, inventive flavor pairings; yogurt slice, pineapple tart, chocolate banana all highlighted
Aesthetic / Instagrammable Cafes
Minimalist wood paneling, vintage trinkets, jazz music create an intentional, unhurried aesthetic
Study / Laptop-Friendly Cafes
Quiet, calm vibe with good air conditioning; described as relaxing space to linger, though crowding during peak hours can limit focus

How it compares

  • Rated 4.9 against a 4.42 average across the 104 aesthetic / instagrammable cafes businesses listed here.
  • Has more Google reviews than 56% of the businesses in this directory.

How we scored this

Ranking Method
Star rating 90
Review volume 100
Review recency 100
Review sentiment 67
Profile completeness 75
Verification 30

Rating breakdown

5
253
4
12
3
3
2
1
1
0

Common questions

Where is Fade located now?
Lorong Universiti C, Section 16, Petaling Jaya. They moved from the old HSBC building (Laman MBPJ) in New Town in July 2026. The new space is much larger than the original 4-5 table setup.
When should I visit to avoid long waits?
Weekday mornings and early afternoons tend to have shorter queues. Friday afternoons fill up quickly, especially around prayer times due to the nearby mosque. Peak times see 30-45 minute waits for tables.
What coffee and cakes do you recommend?
The white coffee (RM13-14) uses beans from The Hub roastery and is described as mellow and rich. Popular cakes include chocolate banana (RM20), yogurt slice (RM20), and pineapple tart (RM19). Most are made fresh daily.

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Last updated 2026-08-12