Can I host a small group or board game night here?

Yes. The space is regularly used for board game sessions and casual meetups; staff are experienced with event hosting and communication.

What drinks should I try first?

The strawberry matcha latte and chai latte are frequent standouts. Customers also praise the iced latte and house-roasted coffee.

The Coffee. ザ。コーヒー (JAM PJ, Malaysia)

Updated 2026-07-06 · 2,606 reviewed · 432 listed · Scored from 77 Google reviews · How we rank ›

4.7(77) 85 composite score See reviews on Google ✓ Verified

Specialty Coffee & Roastery CafesStudy / Laptop-Friendly CafesPet-Friendly CafesAesthetic / Instagrammable Cafes

Services: Specialty Coffee & Roastery Cafes, Study / Laptop-Friendly Cafes, Pet-Friendly Cafes
Reviews: 77

What recent reviews say

The Coffee wins over visitors with specialty drinks (strawberry matcha, chai, iced lattes) that hit the mark and baristas who remember names and offer free samples. The space is clean, relaxed, and works equally well for board game meetups, work sessions, or solo downtime, though the location is best known among PJ locals already familiar with JAM.

Praised for

great coffee and specialty drinks
friendly and accommodating staff
comfortable, welcoming atmosphere
clean, well-maintained space
good for groups and social events

great-coffeefriendly-staffcozy-ambianceinstagrammable-decorgood-valueclean-restroomgood-for-groupsunique-menu

Best for: groups hosting board games, friends meeting for relaxed hangouts, anyone seeking specialty coffee and a clean workspace

Think twice if: accessibility and parking details are not mentioned in reviews, so confirm before visiting if transport is a concern

Strengths

specialty drinks with fresh fruit and quality ingredients
welcoming, event-ready space for groups
clean, Instagram-worthy atmosphere
staff who go beyond service

Worth knowing

staff offer free samples (brownies, strawberry puree mentioned)
hosts board game sessions and casual meetups regularly
pistachio cheesecake and strawberry matcha are customer favorites
space stays visibly clean

What reviews say by service

Specialty Coffee & Roastery Cafes: specialty drinks like strawberry matcha and chai lattes praised for flavor balance and quality
Study / Laptop-Friendly Cafes: reviewers note the space works well for focused time after work
Pet-Friendly Cafes: listed as pet-friendly category; no review text confirms this directly
Aesthetic / Instagrammable Cafes: ambience and cleanliness draw praise; customers return for the atmosphere

How it compares

Rated 4.7 against a 4.37 average across the 336 specialty coffee & roastery cafes businesses listed here.
Has more Google reviews than 26% of the businesses in this directory.

How we scored this

Ranking Method

Star rating 75

Review volume 82

Review recency 100

Review sentiment 81

Profile completeness 100

Verification 30

Rating breakdown

Common questions

Can I host a small group or board game night here?: Yes. The space is regularly used for board game sessions and casual meetups; staff are experienced with event hosting and communication.
What drinks should I try first?: The strawberry matcha latte and chai latte are frequent standouts. Customers also praise the iced latte and house-roasted coffee.

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